Independent dealers are facing tougher competition than ever before.
With sales and marketing initiatives and day-to-day operations, you have a lot on your plate. Who has time to consider every nitty-gritty compliance detail?
But think about it this way: do you have a couple million dollars to spare over an accidental leak of client data or unsolicited text messages sent from a rogue salesperson?
Compliance laws and requirements can be a headache, but there’s a
high price to pay for...
Could your auto dealership bounce back from a $2.5 million mistake?
What keeps you up at night about your business?
Competition in the used vehicle business is stronger than ever, and it’s coming from all sides.Hundreds of millions of dollars in venture capital has been invested into online sales platforms like Carvana and Vroom. General Motors is selling vehicles direct to the public through its GM Factory Collection. Utility models of transportation are weakening America’s long love a air with car ownership. Car-buying consumers do most
SAN FRANCISCO - Today’s car-buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their salesperson whenever it’s convenient for them, whether by voice, e-mail, video or text.
These expectations make it critical for a dealership to really
This post originally appeared on Tech Crunch via http://tcrn.ch/1YDLOKs
Never has the traditional automotive business model been under constant siege as it is today from multiple fronts. Technology has not only changed the car-buying experience but it is also relentlessly reshaping the entire ecosystem from dealership go-to-market strategies to the automobile product offering itself, all while it creates new, non-traditional
This article originally appeared in the February 2015 issue of Used Car Dealer Magazine.
Having spent years pounding the pavement of car lots myself, I know car dealerships and technology have not always had a happy marriage.
I’ve seen the difficulty sales professionals had using customer relationship management systems. Our dealership went through a couple of CRMs and without exception, everyone from the lot veteran to the...
