Blogs

What used-car dealers need to know about CRM

September 20, 2016| Zach Klempf

SAN FRANCISCO - Today’s car-buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their salesperson whenever it’s convenient for them, whether by voice, e-mail, video or text.

These expectations make it critical for a dealership to really

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3 REASONS WHY YOUR DEALERSHIP NEEDS TO BE MOBILE

June 9, 2015| Zach Klempf

3 REASONS WHY YOUR DEALERSHIP NEEDS TO BE MOBILE

June 9, 2015

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Zach Klempf

Today’s consumers are always on the go and constantly connected with their digital devices. A recent Forbes article predicts that by year end 2015, almost half of all Google searches will come from mobile form factors. (Olson, 2015) As Millennial and Gen Y consumers interface predominantly online, the smartphone has become an indispensable tool integrated

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