Credit checks are an essential part of the financing process, but also a major hassle for salespeople and customers alike. Hard credit pulls leave a mark on a customer's credit report and require sensitive financial information.
An automotive customer relationship management (CRM) tool helps organize daily work plans, internet leads and follow-up tasks. We reviewed 20 different automotive-specific and general use CRMs, comparing price and how each managed leads, reminders and inventory as well as if they included mobile access and system integrations order to determine the top six for small dealerships.
