Independent dealers wear numerous hats. You’re the salesperson, accountant, detailer, customer service rep, F&I desk, and even the marketing manager.
Credit checks are an essential part of the financing process. But if done wrong, they can be a major hassle.
An automotive customer relationship management (CRM) tool helps organize daily work plans, internet leads and follow-up tasks. We reviewed 20 different automotive-specific and general use CRMs, comparing price and how each managed leads, reminders and inventory as well as if they included mobile access and system integrations order to determine the top six for small dealerships.