Your CRM May Be A Bad Fit With Your Dealership Business Model

September 5, 2015| Zach Klempf

Today’s car buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their salesperson whenever it’s convenient for them, whether by voice, e-mail, video or text.

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